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Catering Industry Articles and Corporate Sales Insights
Explore expert analysis, data-driven frameworks, and outbound targeting strategies designed to help restaurant groups scale first-party catering revenue. Curated by New Catering Connections' own CEO, Byron Duncan, and authored by Byron and his many industry friends.
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The Platform Tax: What 90 Minutes With Olo, DeliverThat, Catering Rewards, and RevGen Revealed About Third-Party Catering
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Third-party catering marketplaces often charge restaurants 15–40% per order and retain customer data, thereby owning the customer relationship. To reduce reliance on these platforms, experts suggest a gradual transition from 70–90% third-party dependency to 30–50% as the restaurant develops its own first-party catering program.
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